Let’s be honest: in today’s crowded print market, being “good enough” just doesn’t cut it. Clients want something fresh, something memorable. That’s why lenticular printing is such an exciting frontier. With the MUTOH XpertJet 661UF, you can move past flat, static signage and explore lively, dimensional prints that draw people in and keep them looking. Offering custom lenticular isn’t a gimmick. It’s a tool to differentiate your shop, attract new customers, and unlock revenue opportunities you may not currently see.
You’ve probably seen lenticular in action: changing perspectives, motion, depth. Through clever lens work, a design can flip between frames, animate an image, or appear three-dimensional without glasses. These aren’t just neat tricks; they command attention.
The wider trends support this, too. The global lenticular graphics market is projected to grow from about 4.57 billion USD in 2025 to 8.09 billion USD by 2032, at a CAGR of ~8.5% (source). In short, more clients will be facing pressure to grab attention with premium visuals, and you can be the one who delivers.
Consider a promotional magnet or signage that gets people to stop and tilt their heads. Maybe a product detail “slides in” over the hero shot, or a slogan subtly animates into view. These aren’t gimmicks, they’re conversation starters. And for marketing departments, conversation is gold. When you start offering custom lenticular swag or promotional items, you’re giving clients something with heft behind it, something they can’t easily get from every supplier.
You already produce items like magnets, keychains, and bag tags, things people touch and carry. Lenticular lets you elevate those small-format pieces into storytelling tools. For instance, your branded magnet could show a product in “before/after” motion or give depth to a logo, reinforcing your client’s identity in a subtle but powerful way. These are still compact, cost-effective items, but they suddenly feel premium. They live longer in people’s hands, and minds.
Beyond corporate work, there’s emotional value. A photo you thought was “flat” can gain motion or depth. A keepsake panel or wall piece becomes something worth displaying and showing off. For customers seeking something special, lenticular adds that “wow” that standard prints don’t. You’re not just selling decoration, you’re selling impact.
Small pieces are great entry products. But if you can also tap into large format lenticular printing, such as displays, retail visuals, and even interior installations. The 661UF’s bed size and precision let you take that leap without completely overhauling your equipment. In other words, you don’t just gain novelty. You gain scale. Bigger jobs. Bigger revenue.
The daunting bits of lenticular are often getting the alignment right, choosing the correct lens, or fussing with file prep. That’s where MUTOH helps remove friction. XpertJet 661UF users can access a Lenticular Printing Guide through their MUTOH Club Account. This guide walks you through every step: lens selection, file setup, and final settings. There is even a Photoshop template provided so your job is mostly arranging design, not wrestling with layout mechanics. Add their YouTube tutorial demo, and you’ve got layered learning: read it, watch it, do it. Over time, that workflow becomes familiar and almost routine.
These resources do something important: they change lenticular from “intimidating new tech” into “another tool in your toolkit.” As you try a few projects, adjust your method, and build confidence, you’ll see how far you can push it. Before long, those one-off experiments turn into regular orders you no longer hesitate to accept.
Adding lenticular isn’t a sideline, it’s strategic. Because few printers offer it well, you get to become the one people call when they want something different. That perception alone builds brand equity, and pricing power. Unique products also invite repeat business: your clients will come back, knowing you deliver more than the ordinary.
We can also look at where demand is going. The lenticular segment leads many forecasts for visual marketing growth. Clients in retail, experience-based branding, events, and premium consumer goods will be hunting for standout visuals. You can be there waiting. Importantly, if you're already using the 661UF for signage, braille, or specialty items, adding lenticular is a logical extension. It leverages the investment you already have, with upside you haven’t yet tapped.
The print industry isn’t slowing down, and neither are your clients’ expectations. As more businesses look for ways to stand out, lenticular printing offers something rare: a mix of novelty, impact, and profitability that works across markets, from branded giveaways to large-scale displays. With the XpertJet 661UF uv flatbed printer, you already have the hardware you need. Add in MUTOH’s Lenticular Printing Guide and tutorial resources, and suddenly, what once felt complex is within reach.
Now’s the time to start experimenting, build a library of examples, and show your customers what’s possible when print takes on a new dimension. Whether you begin with a simple magnet or a bold trade show panel, you’ll be opening the door to new opportunities.
See how lenticular can help grow your business, request a sample, or connect with a MUTOH dealer today.