---
title: Is Lenticular Printing Worth It for Your Print Shop?
description: Is lenticular printing worth it? Lenticular 2.0 prints the lens directly on flat objects and substrates with no lens sheet. Request a sample to see the effect.
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---

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 October 19, 2026

# Is Lenticular Printing Worth It for Your Print Shop?

 By  [MUTOH America Inc.](https://blogs.mutoh.com/blog/author/mutoh-america-inc)  ·   3 minute read

![Blogs Header - Hubspost](https://blogs.mutoh.com/hs-fs/hubfs/Blogs%20Header%20-%20Hubspost.gif?width=1200&height=628&name=Blogs%20Header%20-%20Hubspost.gif)

Motion and depth give a printed graphic a reason to be looked at twice. As a shopper walks past, a product appears to rotate, a logo shifts into place, or a scene gains dimension. **Lenticular printing** lets print shops offer that effect for promotional campaigns, retail displays, and customized products.

With Lenticular 2.0 on the [XpertJet 661UF](https://mutoh.com/product/xpertjet-661uf/), the lenticular lens is printed directly onto flat objects and substrates using UH21 varnish. There is no separate lens sheet to buy, stock, or laminate.

## Is Lenticular Printing Profitable for Print Shops?

For the right jobs, yes. Lenticular work carries a higher perceived value than flat graphics, and clients usually understand that it costs more. It also positions your shop as the place to call for something different, which often leads to other work.

Whether lenticular printing pays off depends on who you sell to. Shops serving brands, retailers, agencies, and promotional product buyers have the clearest path, because those customers already budget for graphics that need to compete for attention.

### What Do Customers Use Lenticular Prints For?

Brands are competing for a few seconds of attention in crowded aisles and inboxes. A graphic that changes as someone walks past gives people a reason to stop and look more closely.

For your shop, that means quotes for promotional graphics, specialty merchandise, and decorated items that go beyond standard signage. Clients pay for the effect when it supports their message, such as a before-and-after, a price reveal, or a product feature that appears as the viewer moves.

### Which Lenticular Jobs Bring Repeat Orders?

Retail promotions, seasonal campaigns, sporting events, and entertainment releases can create demand for new graphics over time. A retailer may need updated displays for different campaigns, while a sports brand may want collectible graphics for specific events.

These projects can create opportunities for repeat orders when customers see value in the finished product. As with any specialty service, results depend on demand, pricing, production costs, and your ability to reach the right buyers.

## Can You Print Lenticular Without a Lens Sheet?

Traditional lenticular printing relies on a separate plastic lens sheet, laminated or mounted over the printed image. Lenticular 2.0 takes a different approach: the [XpertJet 661UF](https://mutoh.com/product/xpertjet-661uf/) prints the lens directly on a flat object or substrate using UH21 varnish.

### Can a UV Flatbed Printer Print Lenticular on Rigid Substrates?

The [XpertJet 661UF](https://mutoh.com/product/xpertjet-661uf/) is a UV flatbed printer built for direct printing on rigid materials up to 5.91 inches thick. With Lenticular 2.0, the lens is printed directly on flat, rigid surfaces instead of being applied as a separate sheet.

### What Is Spot Lenticular, and When Should You Use It?

Two options give designers different levels of control:

- **Lenticular 2.0:** The full image composition is printed with UH21 varnish to create transitions and motion across the piece.
- **Spot Lenticular 2.0:** The effect is applied only to selected areas, in any shape, anywhere on the substrate.

XPJ-661UF owners can download ready-to-use templates through their MUTOH Club account. To see how to set up a Lenticular 2.0 file and print it step by step, watch the [Lenticular 2.0 tutorial](https://www.youtube.com/watch?v=eXCCOSXRqjQ).

## 5 Custom Lenticular Products Print Shops Can Sell

The business opportunity becomes clearer when you connect the technology to customers who may benefit from it. Custom lenticular graphics can help businesses differentiate promotional materials, merchandise, and specialty products.

### 1. Lenticular Retail Displays and POP Signs

Retailers and brands need displays that attract attention at the point of purchase.

A shelf talker that flips from product to discount, or a counter card with an animated feature callout, gives each campaign a reason to be noticed.

### 2. Lenticular Direct Mail and Postcards

Agencies and local businesses want mail that doesn’t go straight into the recycling bin. A lenticular insert on a launch mailer or grand-opening invitation keeps the piece in hand longer.

### 3. Custom Lenticular Posters and Event Signs

Entertainment venues, sports organizations, and event promoters need graphics that hold up in busy lobbies and concourses. A lenticular poster can reveal the event date, a performer, or a team logo as people walk by.

### 4. Lenticular Art Prints and Personalized Gifts

Artists can add dimension to illustration and photography. Gift retailers can sell personalized pieces that shift between two photos, printed directly on rigid substrates instead of paper.

### 5. Lenticular Collectibles and Limited-Edition Plaques

Sports and entertainment brands can use lenticular effects to add visual interest to commemorative pieces, collectible products, and limited-edition promotional graphics.

## How to Start Offering Lenticular Effects in Your Shop

Lenticular printing can help your print shop explore specialty graphics for retail promotions, event displays, customized products, and collectibles. With Lenticular 2.0 and Spot Lenticular 2.0, the [XpertJet 661UF](https://mutoh.com/product/xpertjet-661uf/) lets users create lenticular effects directly on a wide variety of substrates and flat objects using UH21 varnish, without a separate lens sheet.

If you're looking for ways to expand your specialty printing offering, start by seeing the effect firsthand. [Request a sample](https://mutoh.com/sample-request-form/) or [find your nearest authorized dealer](https://mutoh.com/dealers/) to get started.

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## Related posts

[![](https://blogs.mutoh.com/hubfs/Lenticular%20Blog-1.jpg)](https://blogs.mutoh.com/blog/lenticular-printing)

### [Unlocking New Markets with Custom Lenticular Printing](https://blogs.mutoh.com/blog/lenticular-printing)

[![](https://blogs.mutoh.com/hubfs/What%20is%20Lenticular%20Printing-1.jpg)](https://blogs.mutoh.com/blog/what-is-lenticular-printing)

### [What Is Lenticular Printing and Where Is It Most Effective?](https://blogs.mutoh.com/blog/what-is-lenticular-printing)

[![](https://blogs.mutoh.com/hubfs/Blog%20Header-3.png)](https://blogs.mutoh.com/blog/wide-format-printer-roi-three-printers-built-to-pay-off)

### [Wide Format Printer ROI: Three Printers Built to Pay Off](https://blogs.mutoh.com/blog/wide-format-printer-roi-three-printers-built-to-pay-off)

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